UnitedHealthcare — One Mobile Redesign

Summary  

A full UX/UI redesign of One Mobile, a marketing and member-engagement app that delivers educational resources, podcasts, videos, articles, and weekly challenges. I led the end-to-end product design: discovery, IA, interaction models, hi-fi UI, design system tokens, prototypes, and usability validation—handing off a developer-ready Figma file set. 

Problem:

The existing app suffered from content sprawl, inconsistent navigation, and low engagement on educational materials. Users struggled to find relevant content and complete weekly challenges. 

Goals

• Make discovery of educational content (podcasts, videos, articles) intuitive and fast. 
• Establish a coherent IA with clear navigation and content taxonomy.
• Increase weekly challenge participation and completion.
• Create a reusable design system for faster iteration and engineering handoff.

Users & Use Cases

• Members: browse curated content; subscribe to topics; complete weekly challenges.
• Marketing/Content Editors: promote collections, surface new items, measure engagement.
• Care/Coaching Teams: recommend content and challenges by condition/interest.
   

DESIGN PROCESS:

Discovery & Research

• Stakeholder interviews to map business goals and success metrics (content engagement, weekly challenge completion).
• Heuristic review of the current app; competitive scan of health/learning apps.
• Synthesized pain points: hard-to-scan feeds, buried categories, unclear challenge flow.
   

Information Architecture:

• Reorganized IA around Home, Search, Favorites, Profile, Settings.
• Defined content taxonomy (topics, series, formats) and faceted filtering.
• Mapped key flows: discover → detail → save/continue → completion → streak/reward.

Wireframes:

• Low-fi wireframes to validate layouts and navigation.
• Hi-fi component library in Figma with tokens (color, type scale, spacing, elevation).
• Built interactive prototypes for path testing (onboarding, content discovery, challenge join/complete).

Validation:

• Task-based usability tests (remote):

              - Find a podcast on sleep health
             - Start this week’s challenge

              - Save a video and continue later

• Iterated on empty states, filter clarity, content detail structure, and challenge progress cues.

Handoff:

• Delivered redlines, component variants, motion specs, and accessibility guidance. 
• Partnered with mobile engineering on feasibility and edge cases (offline states, long titles, subtitles/captions).

Key UX/UI Deliverables:

         Content Cards System

• Unified card layout across podcasts, videos, articles: title, duration/badge, progress. 
• Visual indicators for saved, in-progress, and completed.

         Challenge Flow

• Clear “Join challenge” CTA, daily tasks checklist, progress ring/streaks, celebratory completion state.
• Nudges: optional reminders, suggested content aligned to the challenge. 

         Navigation & Wayfinding

• Bottom nav with 5 tabs; persistent mini-player for audio/video. 
• Faceted filters and pinned “active filters” chips.
• Empty/zero states with instructional microcopy.

         Accessibility

• WCAG-aware color contrast; larger tap targets; consistent focus order.
• Captions/subtitles guidance for video; transcripts for podcasts.
• Dyslexia-friendly line length & spacing in article view.

         Design System (Figma)

• Typography scale, color tokens (light/dark), spacing grid, elevations.
• Components with variants: buttons, chips, tabs, cards, lists, skeletons, modals, toasts, banners.
• Motion guidelines for transitions (200–250ms ease-in-out).

Collaboration:

• Weekly design reviews with Marketing and Product; incorporated editorial needs (collections, promos).
• Paired with mobile engineers to ensure component feasibility and performance.
• Coordinated with Analytics to tag critical actions (join challenge, complete task, save item).

Outcomes:

• Cleaner IA and discoverability; users in testing completed tasks faster with fewer taps.
• Early stakeholder feedback: improved readability, clearer challenge flow, stronger content surfacing.
• A scalable design system reduced design/implementation drift and sped up dev handoff.